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About

Helping an evolving industry build new channels for growing business.

More than two decades ago, Fast Iron proactively responded to shifts in the heavy equipment industry with the intent of helping companies transition with the developing marketplace. Our belief is that the fundamental needs of our partners has not changed, rather it is the channels by which they do business and the media where they communicate that have evolved. 

The Fast Iron Team

From our origins as technology imagined by dealers, for dealers more than 20 years ago, Fast Iron has grown to be the premier software suite for driving sales enablement and e-commerce growth in the heavy equipment sector. We are a talented group of developers focused on the digital tools that our customers need to succeed.

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At Fast Iron, we take our mission. We aspire to be the sales enablement and e-commerce optimization software of choice for heavy equipment dealers worldwide.

A Commitment to Service

We believe that businesses not only deserve great software, but also great customer support. You can’t replace customer service, even with great digital applications. While our solutions are critical tools for turning raw data into practical, actionable information, our partners depend on us to ensure that their business models run efficiently and accurately, twenty-four hours a day, seven days a week. That commitment requires real-time operational service that can be applied to every aspect of the organization.

Join our team

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Number of the heavy equipment dealers in our network
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Billion in assets managed by Fast Iron Exchange
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Million in transactions processed annually