Powerful tools for growth

Connecting buyers, dealers, and service providers with platforms that deliver content, insights, and electronic transaction processing to get profitable deals done faster.

Technology for meeting the speed of business

Fast Iron helps sales teams create informed, qualified buyers, optimizes content delivery for marketers, and opens new channels for meeting sales goals.

Driving smart growth for heavy equipment dealers

Fast Iron is the powerful, efficient technology at the intersection of sales enablement and e-commerce for heavy equipment dealers. Built by dealers who know the business from the inside, our solutions equip sales and marketing teams with the intelligence and insights, and content they need to educate prospects and close more deals.

Sales Enablement

Sales enablement is the strategic, ongoing process of equipping sales teams with the content, guidance, and training they need to engage buyers effectively. Our sales enablement analytics provide marketing and sales teams with data-driven insights to optimize and drive revenue.

E-Commerce Exchange

Fast Iron Exchange is the intersection of sales enablement and E-commerce. Exchange is a single location where sellers, buyers, and service providers can interact to get deals done in real time. Put your data to work to generate more quotes, sell more equipment, and move machines at higher margins.

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Number of the heavy equipment dealers in our network
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Billion in assets managed by Fast Iron Exchange
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Million in transactions processed annually